The Italo-Canadian brand, founded by Dean and Dan Caten, marked the inauguration of the new Cannes boutique in memorable style. The store can be found on the famous Boulevard la Coisette and its launch was attended by numerous star names, among them Paris Hilton and her boyfriend - the baseball player and star of TV series 'The Hills' - Doug Reinhardt. Also there was Victoria Silvsted, Afef Jnifen, Malin Ackerman, Simona Ventura, and other personalities from the international jetset.

All the guests were then invited to the global presentation of the Dsquared² Eyewear range that was held at Villa 'L' in the city known for its film festival. The evening unfolded to the sounds provided by DJ and music producer Bob Sinclair. It was then onto Jean Roch's VIP room that had been personalised for Dsquared² where the party continued until sunrise. The event was voted as the best party held at the Cannes Festival.

The three Maserati Quattroportes were on hand throughout for the guests to use as they travelled in refined elegance and comfort.